In 2007, crib sales in the United States hit an estimated $1 billion and expected to grow to $1.26 billion by 2012, according to research from Easy Analytic Software Inc. Given those numbers, the future looks steady for those who manufacture cribs as well as nursery case goods, glider rockers and crib mattresses. Even in an economic downturn, many expecting parents still need to visit stores or Web sites to outfit their nursery.
Kid's Today takes a look at this industry and talks with manufacturers to get their take on sales and production in hard times.
Bratt Decor was one of the manufacturers interviewed for its ability to withstand such trying times.
"I believe this is a year to make smart yet conservative business decisions, focus on core products and provide excellent customer service," said one company owner. "There are people affected by the economy, but also stores that are doing very well.
A beautiful, delicate cradle is a special luxury for your little one and for you. This stunner, crafted from swirly wrought iron in your choice of finish color, comes with not only a complete set of snow-white bedding, but with the dreamy tulle netting, too.
Put any three girls in the same bedroom and you can expect territorial disputes, squabbles over toys, and identity crises. Wage peace with a pretty-in-pastel retreat that clearly gives each girl her domain.
For individuality each of these big, chunky beds is dressed slightly differently in a mix of florals, stripes, and ruffles. The look is unified with identical pink coverlets and floral shams.
Pink and flowers are certainly sweet, but this room is far from saccharine. The biggest jolt of color is the yellow that splashes the upper walls; pink plays only a supporting rolea cheerful solution for girls who are still growing and for busy parents who may lack the time to redo the room when the pink phase passes. Scallop-edged painted furnishings by Bratt Décor, coupled with accessories unearthed at antiques stores also lend a more mature look.
Fuction is important too. Hatboxes provide storage with style, while the
Swag and celebrities are always a happy mix, and yesterday the love was in full bloom at Jayneoni Moore's Boom Boom Room. For the first time ever under the 'Boom Boom Room' name, the event -- a staple on the celebrity baby circuit for the last four years -- ventured outside the confines of Beverly Hills, to a sunlight-flooded (and jam-packed!) studio loft in Manhattan. From cutting-edge innovation to classics-in-the-making, there was a little something for everyone at this showcase for all the latest in baby and kid gear and fashion.
Kids' Rooms, Better Homes & Gardens Septuplets Suzi Q
COVER GIRL POWER! The McCaughey Septuplets chose the Suzi Q twin bed in lavender, with all the trimmings, book case, night stands, stacking bins, and mirror when decorating their room. Oooh, la, la, lavender!
This luxurious crib is part of the new Chelsea Lifetime collection, inspired by the hand-carved furnishings produced in 18th Century England. From Bratt Decor.
Pregnancy & Newborn Fun-n-Funky This bold nursery is a festive fun zone for your little boy or girl
Add color to your nursery with fun paintings and accessories and don't forget the furniture too! Bratt Decor's Heritage 5 Drawer Dresser in Cherry Red is featured here as a colorful, funky option! This dresser is a great place to hide extra blankets, burp cloths, diapers and clothes!
Chelsea Lifetime Crib begins as a crib, and converts into a full sized bed, complete with ornate headboard and stylish footboard. Shown in stunning Antique Silver, this design is absolutely glamourous. Available in antique silver, espresso, and buttermilk.
New In Town. Bratt Decor, the on-line, high-end infant and toddler furniture and accessory store favored by stars (Heidi Klum, Tori Spelling and Courtney Cox are customers), recently opened its first retil store in our area (another is in Baltimore). At the nearby location, near Tysons, the style is high. Find the basics: animal-shaped soaps, books, bedding, birth announcements and night lights (from $4.50 to $230), and the not-so-basics: Venetian iron cribs ($875), leather kiddie club chairs in pink and red ($180), tricked-out trikes ($249) and a vintage, pram-inspired doll carriage ($700). Our favorite fantasy find: the stunning Silver Cross pram with an equally stunning price tag ($4,000).
Thank you! In 2005, Bratt Decor's baby cribs and kid's beds were voted as Reader's Favorites in Baby & Children's Product News magazine. This year, we did it again, with our case goods. We work so hard on all of our designs, and we are so grateful that you love them. We will continue to create all of your favorite's.
Sometimes a feeling or notion sets the tone for the design of a child's room. Maybe its the architecture of the home or the room itself that stirs emotion. Or perhaps it the magical furnishings that companies like Bratt Decor lovingly create. Check out our Chelsea Sleigh crib and pieces from our Dick & Jane Collections and see how they help to make these magical memories.
Baby Style. Bratt's gorgeous Chelsea sleigh crib and changer are the number one choice for the "Traditional Nursery," as Victorian glamour is combined with a modern interpretation from Bratt's designer Stephen Bauer, a hand applied patina in stunning antique silver.
High-end infant furniture seems to typically fall into two vastly different categories. One category is composed of pieces constructed to fit in with the modern, high-design homes of many of today's young parents. These pieces often feature clean lines, a low profile and minimal fuss. But some parents desire nursery looks that remind them of days gone by, and the high-end designs profiled here fit the bill--cribs with tall posts, hand-painted designs, vintage patterns, intricate detailing. All these elements combine to offer classic, timeless looks that can be passed down ...
The Baltimore Sun Sophisticated Baby
January 23, 2005
The Baltimore Sun highlights the new trend in decorating your nusery, which is sophisticated and hip, just like the mom's doing it. Bratt Decor reveals the latest trend in nursery today: cherry red! It's hot.
Nate shows a viewer how to re-creat a nursery for twins similar to the beautiful room Jennifer Lopez created for her twins. Nate used Bratt Decor's casablanca premiere cribs, just as Jennifer did, and dressed them with Little Bunny Blue linens. To see the episode go to thenateshow.com and search "celeb baby rooms"