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Everyone is talking about Bratt

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February 2008
Think Angelina and Zahara with matching designer handbags; dismiss it as the Brangelina brand of eccentricity and venture winking at the modern-day version of the oldest human impulse--to behold an untrammeled frontier. If you can't fit cookie baking into your already jam-packed schedule, its defensible.


But as an up-to-the-minute urbanite, if you still dress up your kid in top-to-toe pink or a character associated with big corporations, like Barney or any Disney character, you ignore the call of natural evolution. With almost all high end items showing up in miniature sizes, it's time to treat the little princes and divas like their adult counterparts.


Uber cool styles are cutting-edge and hip: mix nursery rhymes, rock tees and hot colours. As pint-sized versions of adult tastes overwhelm Little Miss Muffet, the hit tour belts out Crib Rock Couture. There are even lullaby cover versions of songs by rock legends such as Coldplay, Pink

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2008
Nursery By Design. Don't let the dizzying effects of color palettes and crib styles intimidate you. Take it one piece at a time, and soon you'll have the nursery of your dreams.


Today's nurseries break tradition by moving beyond gender-specific pastels and Mother Goose storylines, and taking a modern turn. Theres no need to limit yourself to customary
baby tones  design a nursery fit to your taste at a pace that suits you.


Contemporary Parenting


Born from a need to simplify our busy lives, today's baby sanctuaries keep it clean with a contemporary look. This industry shift moves away from visual over-stimulation and takes on a less-is-more mentality.


The mod look is super hot right now, says Lindsay Clark of childrens furniture store Bratt Decor, Baltimore. So much so that the company recently launched a new line dedicated to the
trend. Its focus is on clean lines and minimal

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November 2010
In the article entitled "Shoppers flock to Rhode Island for Infant Interiors, owner, Roselle McConnell shows off her high end shop that features top quality furniture and linens Check out Bratt Decor's beautiful venetian crib in antique white. She's a gifted designer and visionary, and we're so proud to count her among our prestigious clientele.

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August/September
Charles Neal Interiors balances Hollywood glam with Southern warmth for R&B producer Tricky Stewart’s first California home.

For Ellah, Stewart’s infant daughter, Neal focused on combining textures to create depth. Ella’s crib is covered with a sheer silk cloth edged with a boa, and her drapes are embroidered with tone-on-tone detailing. The furniture is plush and oversized, creating a whimsical aesthetic that isn’t, as Neal says, “too girly or princess-y.” The Stewart residence was completed in December 2010 and remains a modern, glamorous LA home with just enough warmth and charm to make it elegant and comfortable.

shop now: brattdecor.com

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Ultimate Baby Room
June 2012
When writer Amy Ledbetter went on the hunt for the absolute most stunning products to fill the ultimate baby room, she found Bratt Decor, and fell in love with the elegance of our Chelsea Silver collection.

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September 2010
Baby's Space


Create a peaceful abode for your little one with classic furnishings and calming designs.

If closet space is limited, consider investing in an armoire. You might be surprised to find how much space baby's tiny things require.


Bratt Decor Armoire

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December, 2012
See the Tiffany Blue Glider in December's Pregnancy & Newborn Magazine's feature titled "Heir to the throne."

Bestow the newest member of your family with a regal nursery.

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June 2007
Bratt Decor designs gorgeous room decor that is pure luxury for your little angel. A favorite to the stars, Angelina and Bratt Pitt, Heidi Klum and Seal, Courtney Cox, and Marcia Cross's newest additions have all slept in cradles, cribs and nurseries by Bratt Decor, to name a few.


"Each Bratt product is designed by International artisan Stephen Bauer, whose unique works define Bratt Decor and have fueled the company's growth since its start in 1995. Today, in an age of fad and modern nursery design, Bratt Decor remains at the top of the baby industry with its elaborate designs, intricate detailing, superb craftsmanship, and unmatched quality."


To view this glowing write up visit Boutique Mom

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July 2009
Designer Tracy Hutson transforms the boys' bedroom in one family's home into a cozy, girly nursery that the mom-to-be goes gaga for. Using furniture from Bratt Decor's Jane line in pink, this room is all girl!


Fans of ABC's Extreme Makeover: Home Edition are used to watching Tracy Hutson completely overhaul run-down homes for deserving families. For this project, however, the designer and author of Feathering the Nest: Tracy Hutson's Earth-Friendly Guide to Decorating Your Baby's Room didn't have to do major demolition or reconstruction. This labor of love involved teaming up with REDBOOK to warm up the nursery in Teresa and Scott Humr's home, in Twentynine Palms, CA.Teresa, a full-time mom to Caleb, 4, and Noah, 2, was expecting her first girl, Zoe Elizabeth (due date: June 22, 2009), and wanted to dress up the nursery, a room her two boys once shared. Our help was necessary because Scott, an

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Joy Increased
January 2013
Bratt adds 3 hot new finishes to the wildly popular Joy Collection. Sparkle and heirloom iron, crib and changer only $998!

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September 5, 2007
What makes Bratt Decor unique simple and classic style paired with quality craftsmanship.


The functionality of the line as well as it's ability to be gender neutral is amazing. For example, my daughter Henley has the Heritage Crib in white with the bunny finials. If my next child is a boy, I just trade out the bunnies for airplane finials and it is now for a boy.


Most convertible cribs will convert to toddler beds, but let's face it they really are not very attractive. With the conversion rails (sold separately) The Bratt Decor wooden cribs convert to the sweetest little toddler beds. Also, another genius design element is that many of the dressers actually have a changing table that attaches to the top and can be removed later. We have the Jane Crib and Dresser Changer in my other daughters room (yes they're twins) , with the crib converting to a

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Winter 2006
Versatility and multifunction have always been big in youth furniture. Lofts, under-bed drawers and trundle beds all make keeping a kid's room organized and user friendly an easier task. But the furniture in today's market goes beyond solving storage and space issues, offering a life span through college and beyond.



A MATURE SENSIBILITY

Youth Furniture manufacturers, keen on parent's tight purse strings, are introducing collections that easily transition through the years. Youth furnishings are built with a lot of versatility, says Jackie Hirschhaut, vice president of the American Home Furnishing Alliance (AHFA), High Point, N.C. I think what manufacturers are trying to do is come up with looks that are appealing to youngsters as well as teens, so that a parent can hopefully make a single investment and have it satisfy the child throughout that period.



At Broyhill Furniture Industries which recently launched a comprehensive children's line, Ready, Set, Grow

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September 9, 2008
No over-the-top nursery for Jeri Ryan and husband Christophe Emé, a chef in L.A. "We wanted a room that could grow with our daughter and was a little more sophisticated," the actress says. But when it came time to choose a crib, Christophe couldnt resist indulging Gisele, now 6 months, with furniture fit for royalty: "the most ornate iron canopy princess bed!" describes Ryan. The couple designed the room around the Bratt Decor crib, adding a custom changing table and dresser, wood floors and green walls for a "soothing, relaxing" ambiance. The one must-have item for every nursery? "Comfort," Ryan says. Thats the most important thing.



Q&A



HOW WOULD YOU DESCRIBE THE NURSERY?


I wanted something very soothing and [my husband] Christophe and I both were pretty adamant about not wanting over the top baby, baby, baby, you know, with murals. We wanted a room that could grow with her and was

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Melissa Joan Hart Tweets About Her Bratt Cradle
September 13, 2012
Thanks mom, for the lovely cradle...

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March 2009
From the beginning of a child's life, products intended for a child must be selected with safety in mind. More infants die every year in accidents involving cribs than with any other nursery product. Thousands of infants are injured seriously enough to require treatment in hospital emergency rooms. This article discusses what you need to know about crib safety, whether your crib is new or not, and also takes a look at crib toys.


If you're buying a new full-size crib


1. Corner posts should not extend more than 1/16 inch (1-1/2 mm) above the top of the end panel. Corner posts can be catchpoints for items placed around a child's neck or clothing worn by the child.



2. Mattress support hangers should be secured by bolts or closed hooks. All crib hardware should be securely tightened and checked frequently.



3. Bumper pads, if used, should (a) fit around the entire crib, (b)

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June 2007
Cashmere for toddlers, handmade lotions and soaps from an agricultural cooperative in northern Israel and tuxedos for Gen-Y males are just a few of the new products retailers are designing new concepts around.


The retail industry has become so saturated with me-too concepts that new retailers, in order to succeed, need to have a laser focus on their market segment and open stores different from those already in the market.


"We are seeing people take one thing and try to become really good at it," says Mike Tesler, partner and principal of Retail Concepts. The Norwell, Mass.-based firm consults with new business owners to help them establish their chains. "If you get known for being the best at that one thing, you've won the game in retail."


For example, Sabon, an Israeli-based chain that sells bath and beauty products, has a more narrowly defined market than mainstream competitors Bath & Body Works and

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Spring 2007
Furniture is perhaps the biggest purchase, both in size and price that parents make for their children's rooms.


According to New York-based Easy Analytic Software Inc., youth bedroom furniture will have one of the biggest sales increases of all furniture products between 2006 and 2011. In fact, only entertainment furniture is expected to see greater sales increases.


Both youth bedroom and infant furniture are expected to grow sales faster than the 27% projected for all furniture in the next five years. EASI projects a 29.5% increase in sales of youth bedroom, from $5.08 billion in 2006 to $6.58 billion in 2011 and a 28.5% increase for infant furniture, from $1.18 billion last year to $1.52 billion in 2011.


Even though the projected numbers and some manufacturers are optimistic, there still are sections of the country and the industry where the economy is soft and business is described as flat. However, with about 4.1

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May 17, 2010
Check out this video taken during the ABC Spring Conference in Louisville, Kentucky. Cut and paste the below link into your internet browser.



http://tinyurl.com/2f63vrk

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Child Style
Fall 2009
Bratt Decor's President & design guru shares design tips for creating the ultimate nursery!



And Ali Landry talks about the launch of her new children's clothing line and her magical room makeover for daughter Estella, sponsored in part by Bratt Decor.

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April 18, 2006
I made a recent web discovery, I stumbled upon a fantastic luxury furniture site for infants and children. Bratt Decor is three words, infant & children opulence. They have been designing and crafting infant & children's furniture since they were expecting their first child in 1995.


From cribs, changers, twin beds, cribs, chests & twin beds, Bratt Decor is everything opulent and luxurious for your children. I have picked out my favorite two items.


Bring elegance few can in a crib with the Bratt Decor Venitian 3 In One Crib Gold. This crib has a bold and beautiful presence, not to mention comfort and versatility. Pictured here with four posters attached, this classic cast iron crib comes complete with four posters and canopy cross bars, which allows three completely unique looks. Colors available: antique white, pewter, slate & Venitian gold. Cost, $875. I wish they had one in my size.


Let me just

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Pregnancy & Newborn
Babyspace: Paris Chic
December 2009
Give your little princess' room a sweet and stylish French twist using inspired pieces from such lines as Bratt Decor (Bratt Decor's Classic Armoire and Changing Chest, both in white were featured here), Serena & Lily, Ethan Harper and of course you must include a copy of Eloise in Paris!

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Winter 2006
It's Bratt Decor and a girl for new parents Maggie Gyllenhaal and Peter Sarsgaard. Little Ramona was born on Oct 3, weighing in at 8 lbs and 6 oz. The new babe will be resting in a Bratt Decor classic, the Dick crib in white.



The crib is to be delivered to the couples new home in Park Slope and will make a wonderful resting spot for baby Ramona, says excited new parents.



The Dick crib offers a timeless look and works with every style from celebrity moms to everyday moms too. The Dick collection features retro 40's inspired casters that seem to fit the couples style. The Dick line has many accompanying pieces which offer versatility to the line and the ability to grow with the child.



The Gyllenhaal-Sarsgaard baby will be getting her diapers changed in style too, in Bratt Decor's Heritage star open changer, also in white. Both

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October 2008
CBB choose Bratt Decor's Venetian 3-in-1 crib as "The Best Iron Crib on the Market"

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During pregnancy, one of first things new parents think about buying is the crib. It's also the purchase that requires the most lead time, so it's wise to start weighing your options around your second trimester. Like most purchases, there are so many variables to consider. Well, we've been there, done that, and want to help guide you through this important decision.



Best Iron Crib


Name: Bratt Decor Venetian 3-in-1

Price: $966

Why It's Great: Iron cribs evoke such vintage glamour and elegance, it's no wonder they're popular for girls' rooms (but they can work for boys', too). Available in four finishes, Bratt Decor's Venetian crib gives you multiple looks for one price. Add the four posters for a poster bed, or add the cross bars and fabric for a canopy-style bed. It also converts to a toddler

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September 14, 2010
When I first lay eyes on Bratt Decor’s gorgeous furniture, I could completely understand why the stars are totally in love with these furniture pieces! Apparently Mario Lopez and Courtney Mazza agree with me as not only did they have Bratt Decor’s President, Mary Bauer, decorate their nursery, they opted for my all-time favorite collections!



This Summer, Mary Bauer, flew out to Los Angeles to meet with Mario and Courtney to design an elegant and peaceful nursery for their baby. The room was to be unisex as the couple decided not to find out the sex. “It’s one of the few surprises left.” said Lopez to designer Bauer.



Because Courtney loves the European elegance of crystal chandeliers and Venetian glass, the Chelsea collection in antique silver (did I mention this was my favorite?) was a perfect choice.



The designer was on a deadline as the entire nursery make over was being filmed

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January 2008
Mary and Stephen Bauer were recognized by Baltimore SmartCEO as one of Baltimore's 50 Fastest Growing Companies! Congratulations to the Bauer's and Bratt Decor!


BUSINESS DESCRIPTION


Bratt Decor designs and sells furniture and accessories for babies and children. The company's goal is to bring high design aesthetics found in other segments of the furniture
market to the children's market. Bratt Decor designs and manufactures a wide range of furnishings and sells them directly through its stores and Web site.


KEY FACTORS OF COMPANY'S CURRENT GROWTH


Growth is hard, a true blessing, but is constantly challenging. Over the past three years, the company has grown from a staff of about seven to more than 30, and dealing with the fallout of that alone has been an education. Additionally, Bratt Decor has opened offices in Asia and has had to learn to manage staff and
factories internationally. It requires lots of travel

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