Cashmere for toddlers, handmade lotions and soaps from an agricultural cooperative in northern Israel and tuxedos for Gen-Y males are just a few of the new products retailers are designing new concepts around.
The retail industry has become so saturated with me-too concepts that new retailers, in order to succeed, need to have a laser focus on their market segment and open stores different from those already in the market.
"We are seeing people take one thing and try to become really good at it," says Mike Tesler, partner and principal of Retail Concepts. The Norwell, Mass.-based firm consults with new business owners to help them establish their chains. "If you get known for being the best at that one thing, you've won the game in retail."
For example, Sabon, an Israeli-based chain that sells bath and beauty products, has a more narrowly defined market than mainstream competitors Bath & Body Works and
CBB choose Bratt Decor's Venetian 3-in-1 crib as "The Best Iron Crib on the Market"
During pregnancy, one of first things new parents think about buying is the crib. It's also the purchase that requires the most lead time, so it's wise to start weighing your options around your second trimester. Like most purchases, there are so many variables to consider. Well, we've been there, done that, and want to help guide you through this important decision.
Best Iron Crib
Name: Bratt Decor Venetian 3-in-1
Why It's Great: Iron cribs evoke such vintage glamour and elegance, it's no wonder they're popular for girls' rooms (but they can work for boys', too). Available in four finishes, Bratt Decor's Venetian crib gives you multiple looks for one price. Add the four posters for a poster bed, or add the cross bars and fabric for a canopy-style bed. It also converts to a toddler
On tonight's episode of Tori & Dean: Home Sweet Hollywood, Tori & Dean are at Bel Bambini in West Hollywood shopping for Stella. Bel Bambini worked with Tori and Dean to decorate Stellas nursery with the finest furniture and accessories featured in the store. Following are items that are featured in the nursery:
Bratt Decor Jane Book Case ($520.50), Casablanca daybed ($750.50), Casablanca Wardrobe with armoire glass ($1496.00)
Newport Cottages Cape Cod Roses White Crib ($1364) and Celine Changer in White ($1330)
Monte Design Luca Glider ($895) and Ottoman ($385)
Green Frog Art Versailles Cradle ($450)
Argington Fuji Toy Box ($420)
Peg Perego Aria Twin 60/40 / Red ($369)
Cariboo Classic Basinet ($360) with Babystar Tag Pink Bag
Maddie Boo Moses Basket ($180)
Life & Style will be revealing Stellas nursery very soon in an upcoming issue.
Former Miss USA, model, actress and now mommy to 2-year old daughter Estela, has chosen Bratt Decors fine youth furnishings to fill her daughters room yet again. Bratt Decor has always been Landrys furniture company of choice when it came to her daughter. Bratt Decors stunning Venetian Crib was the mainstay of Estelas gorgeous nursery room.
The current issue of People Magazine, on stands today, features candid shots of Ali Landry and Estela playing in the amazing, vintage-inspired childrens play room. Estelas room was inspired by Alis childhood in the Southits classic, traditional, and whimsical.
The room is phenomenal, a true dreamland, said Landry.
The play room includes Bratt Decors Blu Storage Cubbies, Jane Bookcase, and wrought iron Casablanca Day Bed. Bratt Decor is my choice for any childs room, says celebrity designer Gemma Touchstone who has turned to Bratt Decor for many of her celebrity projects in the past.
Marcia Cross' twins Savannah and Eden Mahoney's nursery is completely decked out by Bratt Decor. Back in December, Bratt Decor's Mary Bauer flew to L.A., where she met with Marcia and her husband, Tom Mahoney. She worked with the famous couple to create a gorgeous nursery for babies Eden and Savannah.
Mary said, "Marcia was radiant, kind, and easy to work with and Tom was absolutely beaming! They are a beautiful couple, with a gorgeous nursery and it was a great pleasure to work with both of them."
Marcia and Tom chose the entire dick collection in white for a pure, classic look. The nursery walls are painted with Benjamin Moores Spring Lilac for the walls because Marcia wanted girly, but not too frilly. Window treatments in the same fabric as the bedding with delicate lilac pom poms to add a feminine flair. The dick crib in white is made up with
Fox 45 News anchor Jennifer Gilbert is expecting and this chic mommy-to-be has chosen Bratt Decor to furnish her nursery.
"There really is nothing else out there in terms of high-end, luxury nursery furniture," says Gilbert about her haute decision.
Gilbert chose the entire Chelsea collection--a cradle, crib, toddler conversion kit, convertible changer/dresser, and armoire, all in espresso. As well as a Zanzibar cradle, and custom bedding sets by Lulla Smith (sold online and at Bratt Boutiques)
"We really love our furniture! The espresso is such a rich color. Its perfect!" she says.
Jennifer is due late this summer. And boy, will her new babe be sleeping in style!
To find and purchase items that Jennifer bought for her nursery go to our online store, or just click on the "how to buy" button in the menu, and browse under the Chelsea collection, Cradles, and Bedding.
American Baby: Garden Girl
In this fresh and lovely piece by American Baby, our very own casablanca premiere in antique white is decked out in fun floral just in time for summer.
Bratt Decor's beautiful chelsea lifetime in iron shines in this fantastic article honoring the richness and luster of metallics. "Whether you prefer the glitz of radiant gold or the history of burnished bronze, metallics give a rich luster to a room that few materials can emulate. What began as an accessory trend, with antique silver frames and gilded mirrors, can now be seen in wall coverings, fabrics and large-scale furniture and in colors that go beyond nature’s creations with luminescent purples, blues and greens."
Bratt Decor is thrilled to announce they will be debuting their stellar label of infant furnishings in Europe at this year's Kind+Jugend show. Designer, Stephen Bauer has created exciting new designs especially for the European market which promise to dazzle. Bratt Decor is the leader in sophisticated, opulence in baby. A long time darling of Hollywood, their designs continue to reign supreme because of the timeless quality. Both wrought iron and wood is used in their collections, which includes cribs, changers, armoires and more.
Each piece is an original design of Mr. Bauer and offers stunning, original finishes and details not seen elsewhere. Bratt Decor has been making furnishings for baby since 1995 and are the gold standard in terms of safety, quality and designer excellence.
Visit them in Hall 10.1, R508, and at www.brattdecor.com
What a great time we had in NYC with Trista Sutter and other magnificient mommies at Jessica Denay's book launch for "Hot Moms to be Handbook." Lots of pampering and posh people. The fashion show was spectacular and Bratt Decor's chelsea cradle in white was the crowd favorite. Bratt Decor is donating an entire nursery complete with the venetian wrought iron crib in antique white, chelsea 7 drawer dresser and chelsea armoire. For more information, or to enter to win, go to http://www.momtobesweepstakes.com/
Bratt Decor, the baby furnishings line favored by Sarah Jessica Parker, Courtney Cox, and Angelina Jolie, has opened its latest boutique at Tysons Corner. Bratt Decor uses unique finishes, detailed textures, bold colors, and high-quality materials to create nurseries that are extensions of the home, rather than separate entities. The new store features Bratt Decor's gorgeous line of infant and youth furnishings and an array of gift and decor items.
It's surreal to be getting ready for twins--I can't believe it's actually happening.
Charlie is a baseball fanatic, so we decided to go with a subtle baseball theme for the nursery. We told our designer that we didn't want anything too over the top, and she struck the perfect balance between sporty and sophisticated. Simple touches like the adorable baseball lamps are fun but subtle.
Charlie was very involved in the planning; he cares about all the little details. He wanted to make sure that the carpet was nice and plush! And the twin glider rocking chairs and ottomans will be perfect for baseball watching with the boys!
It's hard to name my favorite part of the nursery, but I love the sleek cribs and changer from Bratt Decor's Blu Collection! They look like they will stand up to the destruction of two boys. And I am also super excited
What does it take to put together a fantastic nursery? It turns out you don't need a huge budget, interior designer pals or even a perfect space--just a little creativity and sense of what will work for your family. In fact, the whole process was a lot easier than P&N's very pregnant AMY BRAYFIELD expected it to be--which is a good thing, since she waited till pretty much the last possible minute to prep her own nursery.
Things to consider.....
You're going to need a crib and a storage center, but beyond that, think about what you and your baby will really need. Some moms can forego, say, a changing table completely, while other moms swear their changing table was an essential they couldn't live without.
When it comes to furniture, the key is to think about how you'll really use it. If it's important to you to be able to move
Bratt Decor's New Chelsea Lifetime Iron Crib is featured in Kids Today's ABC Kids Expo Issue.
The Chelsea Lifetime iron crib from Bratt Decor is created by hand-bending metal and is available in all of the Chelsea finishes: antique silver, white and espresso (shown). The crib converts to a full-size bed, sing a mattress, box spring and bed frame, sold separately. The crib features a stationary gate, and offers three heights for the mattress, $1,350, brattdecor.com, 888-242-7288, booth 2505.
New parents spend between $5,000 and $15,000 to decorate Baby's nursery, according to the Juvenile Products Manufacturers Association, driving a $7.3 billion industry. That's a lot of money to spend on a room Junior can't enjoy until he's crawling.
Parents spend a lot of time in their new baby's room, which is why some parents consider their own decorating likes and dislikes when creating a nursery.
Sarah Horn, owner of SHA, said parents are looking for custom pieces to put in nurseries. "People are liking to create their own now, versus buying something off the shelf," she said. "Once somebody realizes they can really put their personal touch on it, they tend to like it."
Including Mom and Dad's personality in nursery decor gives the room a comfortable and personal feel. It also creates a space they enjoy spending time in-and they will be spending a lot of time in it.
With Bachelor season in full swing, we thought we would catch up with the franchise’s most successful Bachelorette, Trista Sutter. Believe it or not, 17 seasons after it all began, Trista is still the only person to actually find a spouse on the show.
Little Crown Interiors highlights 10 hot design trends for nursery to try right now. From bold art to sweet monograms to modern pops of color, they show you how to create the hottest crib in town. Bratt Decor is thrilled to have been featured in 3 of the 10 hottest trends.
Bratt Decor offers the most stylish, safe and high quality furnishings and decor for baby. Shop brattdecor.com
Why It's Cool: Halle Berry loved this elegant crib in espresso so much, she bought two -- one for each of her California homes in Malibu and the Hollywood Hills. Dancing with the Stars co-host Samantha Harris also purchased the classic piece for her baby girl Josselyn's nursery.
Where to Buy: The Bratt Decor Chelsea Sleigh Crib costs $1,452.
If you're expecting for the first time, you may be wondering how one tiny infant can require so much stuff! Between new furniture, stockpiles of essentials such as diapers and wipes, shower gifts of toys and clothes, not to mention the car seat, swing, bassinet, play yard& whew!, you may have noticed your home rapidly filling up with all of baby's things whether or not you've actually had the baby yet! As your child grows, and accumulates more stuff namely toys, which get bigger and bigger your living quarters may begin to feel a little cramped! So, what's a new mom to do?
Resolve to simplify your life this year by starting it off right -- with an organized nursery. Sure, things are bound to get a little messy (okay, very messy) once your little one arrives, but if you have items in place to help keep
Bratt Decor's beautiful and versatile Chelsea Lifetime in iron was featured in this article entitled, "Sleep Well Baby". The article highlights such great features as convertibility to a full size bed, multiple heights for the mattress, and three stunning finishes: antique silver, espresso and white.
Madonna, Cindy Crawford, and Heather Locklear are just a few of the celebrity moms with kids we love to watch. You can be sure these moms want the finest in room decor for their babies and children. This desire has probably helped fuel a race to bring luxurious kids furniture and accessories to market.
We're not sure how many new parents will actually pop for the $28,000 castle bed featured in the 2000 issue of the Neiman Marcus Catalog.
But they might opt for some of the more affordable, though still plush items for babies and children that are currently available. Just what are the trends in opulence for kids? Currently in fashion is the Italian villa look using warm color-washed walls in golden yellows and furnished with trendy wrought iron furniture (such as the baby changing table from Bratt Decor pictured at right).
Another trend is hot colors. One recent Designer Showhouse
The biggest change I've noticed in the world over the last five years, would be the world wide awakening that has happened as far as our responsibility to this earth, and how we can evoke positive changes. I have to say, that I am thrilled with this new state of being. I am a nature lover, most peaceful in the mountains, and being half Lumbee Indian, I always felt a special connection to the earth, the forest, the rivers, the air . . . So, naturally I've tried to incorporate respect for the earth in all areas of my life, including my business. And, as more and more demand for eco friendly products emerge, so do the resources to create them. That is one of the reasons I love business, it will make available what we demand, and if our consciousness turns toward more responsible behavior,