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Bratt Decor's New Lower Prices and High Quality Design

December 2001
In an effort to increase sales and compete in a quickly changing marketplace, Bratt Decor has slashed prices on all of their iron collection and are working to expand their Mainstreet Collection which debuted at last year's JPMA.

"We believe the lowering of our wholesale prices on our iron line will allow our specialty shops to be more competitive in the marketplace. We've test marketed the results and it's been amazing! Our iron line has been extremely well received since our incorporation 6 years ago and lowering prices will only make it more popular. Until now, it was almost impossible to buy an iron crib for less than $1200; now our most popular model, Casablanca Premiere, will retail for $900," says President Mary Bauer.

Additionally, the company has added another wooden crib to their Mainstreet Collection. "Our newest crib, Heritage, is available in barn red and white. It is handrubbed and constructed of maple. It boasts four oversized posters and is proving to be another hit." says designer VP, Stephen Bauer. Given the success of the Dick and Jane cribs Bratt Decor feels this latest crib will be also be huge success.

Bratt Decor is still a very small company owned and operated by husband and wife, Stephen and Mary Bauer.

"One advantage to being a small company is you are able to change gears very quickly. When we began this company, we were definitely a high-end line offering products for only the most exclusive of retailers. Now, without compromising any quality or style, we've restructured our prices and mainstreamed some of our designs to have a wider appeal. We've seen a great change in the marketplace in just the last 5 years. You basically had 2 types of retailer, the high end boutique and the low end mass merchant. There really is a middle ground, which did not exist in the same degree several year's ago. With the rising success of Pottery Barn Kids, Ethan Allen and an entire slew of online retailers you're seeing much cooler things offered in a price range that was unheard of 5 year's ago. We're attempting to create a line that speaks to that customer", says Mrs. Bauer.


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