Kids Today's second annual retail innovators list recognizes retailers who are meeting the challenges of growing their businesses in an increasingly competitive marketplace by being creative, enterprising and steadfast. More and more of them are thinking outside the box and when it comes to engaging customers, either with free services and design assistance, websites or educational classes and gift registries. All of Kids Today's innovators are independents and many of them family owned. Some stores are newcomers to the industry with a year or two under their proverbial belts, while others have been in business for more than 60 years. But most importantly, to us, is the number if these innovative retailers who carry and sell Bratt Decor products as their key vendors.