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Kids Today
Portfolio: Infant Furniture, Manufacturers Optimistic

In 2007, crib sales in the United States hit an estimated $1 billion and expected to grow to $1.26 billion by 2012, according to research from Easy Analytic Software Inc. Given those numbers, the future looks steady for those who manufacture cribs as well as nursery case goods, glider rockers and crib mattresses. Even in an economic downturn, many expecting parents still need to visit stores or Web sites to outfit their nursery.

Kid's Today takes a look at this industry and talks with manufacturers to get their take on sales and production in hard times.

Bratt Decor was one of the manufacturers interviewed for its ability to withstand such trying times.

"I believe this is a year to make smart yet conservative business decisions, focus on core products and provide excellent customer service," said one company owner. "There are people affected by the economy, but also stores that are doing very well. People will sacrifice in other areas in order to provide the best for a new baby, so I am overall optimistic for this year."


 
 


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